A quick walkthrough for Idea Jar Web Design clients
Hi — it's Matt. To turn on traffic tracking for your new website, I need your Google Analytics Measurement ID. It's a short code that looks like G-E7KTSG2QYX. This guide shows you how to find it if you already use Google Analytics, or how to set it up from scratch in about ten minutes.
Go to analytics.google.com and sign in with the Google account that owns your analytics.
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Click the gear icon labeled Admin in the bottom-left corner.
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Under "Data collection and modification," click Data streams.
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Click the web data stream for your website. (If you don't see one, click Add stream → Web at the top of the page, then follow Path B step 8 from there.)
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Your Measurement ID appears at the top right of the panel that opens. It starts with G- followed by letters and numbers, like G-E7KTSG2QYX. Copy the whole code.
That's it. Once I have the ID, I install the tracking code on your site and confirm it's reporting data. Usually done same day.
Set up Google Analytics from scratch
If you've never used Google Analytics, this takes about ten minutes. You'll need a Google account — the same one you use for Gmail. If you don't have one, create a free account at accounts.google.com first, then come back here.
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Go to analytics.google.com and click Start measuring.
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Enter your Account name (use your business name). The default data sharing settings are fine. Click Next.
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Property setup: Property name = your business name. Reporting time zone = your local time zone. Currency = USD. Click Next.
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Business details: pick the industry closest to your business and your business size. Click Next.
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Business objectives: pick "Generate leads" if you're a service business, or whichever option fits. You can pick more than one. Click Create.
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Accept the Terms of Service when prompted.
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On the "Start collecting data" screen, choose Web as your platform.
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Fill in the data stream:
Website URL: your domain without https:// (example: ideajarwebdesign.com)
Stream name: your business name
Leave "Enhanced measurement" toggled ON
Click Create stream.
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A panel opens with your stream details. Your Measurement ID is at the top right, starting with G- (like G-E7KTSG2QYX). Copy it.
Once I have the ID, I install the tracking code on your site. You don't need to install anything yourself — just send the code.
Common questions
I see numbers like 12345678, not a code starting with G-.
That's a different ID called the Property ID. The Measurement ID always starts with G- and lives in your data stream details, not the property settings.
I can't find the Admin button.
It's the gear icon at the bottom-left corner of the screen. On smaller windows you may need to scroll down to see it.
Do I need to install anything on my website?
No. Once you send me the ID, I add the tracking code to your site and verify it's working. That's part of the build.
How do I see my analytics later?
Sign in at analytics.google.com anytime. After your site has been live for a few days I'm happy to walk you through the basics on a short call.
Stuck? Reply to my email or text 650-246-9863. I'd rather help than have you stuck.
matt@ideajarwebdesign.com · ideajarwebdesign.com · Bay Area, CA
Idea Jar Web Design